Creativity at its best..

Its amazing how branding has grown in today’s world.. be a jingle like “kuch khaas hai hum sabhi mein” or then a tag line as simple as “daag aache hai” we could actually relate the companies and the advertisements associated with it..

I was always awed by the way the advertisement companies worked and would not hesitate to say that I have always dreamt of being associated with one (though I carry no experience in it).. but these companies somewhere touch those chords of people with their brilliant showcasing of products.. be it the insurance ad (life ke saath health bhi plan) where they show a boy dreaming of owning a small car and by the time he can afford it he cant fit into it.. to the dairy milk ad where the girl comes dancing on the pitch after her boy friend hits a six and they win the match.. or the Act-II popcorn ad which is purely text but conveys the meaning.. to the very recent (cant recollect the company name) where they have started this conference calling facility and all friends are trying to explain one friend how to tie a tie-knot.. I could just go on and on..

But its not that all the branding campaigns are great though.. like this one for ponds where they showcase Saif ali khan & Priyanka Chopra.. come on guys.. its just going on and on and we still have ‘coming soon’ being displayed.. Anyways a few odd exceptions are allowed.. and it doesn’t take off the credit from the companies that are actually forcing people like me to be a part of it.. hands off to your creativity guys.. :)